The Scarcity of ‘Frozen’ Merchandise is Making Parents Crazy

Kayla Reed:

Because their children won’t love them unless they can produce an Elsa dress, parents have recently begun resorting to spending thousands of dollars on Frozen merchandise on eBay. The film’s DVD release has caused a surge of demand that Disney’s supply has yet to meet, prompting hissy fits across Disney Stores nationwide, as those stores have implemented a two-item limit on what little Frozen merch they have left in stock.

Sure, but can you really put a price on the adequate development on your daughter’s Cinderella Complex?

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