Since it launched in March 2012, IFLS has attracted more than 17.9 million Facebook followers—more than Popular Science (2.7 million), Discover (2.7 million), Scientific American (1.9 million), and The New York Times (8 million) combined. Its following is larger than those of the world’s two most prominent science communicators: Cosmos host Neil deGrasse Tyson (1.8 million) and Bill Nye The Science Guy (3.2 million), both of whom are fans of Andrew’s page. Her empire has since expanded to include a website, IFLscience.com, which has a staff and publishes news stories, and a television show slated to start on the Science Channel this fall.

The only thing “new” about journalism these days is the insistence on making the story about the individual responsible for the story. Good for her.

Joe Stracci