Inside Apple's Top Secret Health and Fitness Lab →

Good Morning America and Yahoo! News:

Apple, known for keeping its product developments under the strictest of lock-and-key, gave ABC News exclusive access into its top secret health and fitness lab, where only Apple employees became test subjects for the new Apple Watch.

Apple engineers, managers and developers have been secretly volunteering for the past year in this state-of-the-art lab to participate in rowing, running, yoga and many more fitness activities in order to collect data for the Apple Watch’s inner workings.

Serious question: do other tech companies go to these extremes?